{"id":295634,"date":"2022-09-27T19:30:33","date_gmt":"2022-09-27T17:30:33","guid":{"rendered":"https:\/\/sportando.basketball\/?p=295634"},"modified":"2022-09-27T19:30:33","modified_gmt":"2022-09-27T17:30:33","slug":"nba-launches-reimagined-app-the-all-in-one-destination-for-nba-fans-of-every-team","status":"publish","type":"post","link":"https:\/\/sportando.basketball\/en\/nba-launches-reimagined-app-the-all-in-one-destination-for-nba-fans-of-every-team\/","title":{"rendered":"NBA launches reimagined app: the all-in-one destination for NBA fans of every team"},"content":{"rendered":"<p>The NBA today <a href=\"https:\/\/pr.nba.com\/nba-launches-reimagined-app-the-all-in-one-destination-for-nba-fans-of-every-team\/\">announced<\/a> the launch of reimagined global NBA App, the all-in-one destination for NBA fans of every team.\u00a0 With entirely new personalization features, the NBA App will provide wall-to-wall content from every NBA game and feature social-style vertical video, unprecedented behind-the-scenes access to players and teams, new and existing shows and series, and access to the NBA vault for free.\u00a0 The NBA App \u2013 a product of NBA Digital, the league\u2019s joint venture with Turner Sports \u2013 is free to download.<\/p>\n<p>Additionally, the NBA has launched NBA ID, the league\u2019s new global membership program offering fans benefits and rewards from the league, teams and its partners.\u00a0 NBA ID, which is free to join, will link a fan\u2019s experiences across existing products like NBA League Pass and NBA Pick\u2019Em.\u00a0 Throughout the season, NBA ID members will get access to new original content and fan favorites from the NBA vault.\u00a0 Additionally, there will be enhanced members-only experiences from NBA partners, ticket promotions, prizes through predictive and sweepstakes-style NBA Pick\u2019Em fantasy games, voting campaigns and other rewards.<\/p>\n<p>The NBA App is powered by the NBA\u2019s new integrated digital platform, which was built in\u00a0<a href=\"https:\/\/urldefense.com\/v3\/__https:\/nam06.safelinks.protection.outlook.com\/?url=https*3A*2F*2Fnews.microsoft.com*2Ftransform*2F*3Fp*3D31500&amp;data=05*7C01*7Ccraigbell*40microsoft.com*7Cc05f23911d0a41a4221a08da9c1b6446*7C72f988bf86f141af91ab2d7cd011db47*7C1*7C0*7C637993938723756240*7CUnknown*7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0*3D*7C3000*7C*7C*7C&amp;sdata=wlWPbz1UTaYsZsgjYZZVu6jodbjNSH2xJMIMwK27t6U*3D&amp;reserved=0__;JSUlJSUlJSUlJSUlJSUlJSUlJSUlJSU!!PMETyfE!NM_mMf7wVgBFC_K6OA3CSnc_9hkIeI3Y5laS3IQj7mY9opZQXCmXSnRb1LoXUnxErq-Ltd_oY3rJ1FCG$\">partnership with Microsoft<\/a>, the NBA\u2019s official cloud and AI partner.\u00a0 The NBA App now includes a sleek new design and a first-of-its-kind \u201cFor You\u201d experience, with content recommendations based on fan preferences and personalization powered by Microsoft Azure and Azure AI.\u00a0 Within the app\u2019s \u201cFor You\u201d page, fans can tap into a social-like vertical video experience \u2013 with vertical scrolling \u2013 that features real-time highlights of all NBA games in progress.<\/p>\n<p>The league\u2019s direct-to-consumer subscription offerings \u2013 NBA League Pass and NBA TV \u2013 will be integrated into the NBA App, giving fans the ability to watch live games and highlights and check scores, statistics and standings, all in one place.\u00a0 For NBA League Pass subscribers, the live streams will feature higher video quality, lower streaming latency and a seamless user experience for consuming live NBA content.<\/p>\n<p>NBA League Pass returns this season with a new bundle and at its lowest pricing ever.\u00a0 For a limited time, the standard package is now available for $14.99 per month ($99.99 for full season) and the premium package for $19.99 per month ($129.99 for full season).\u00a0 Subscribers will automatically receive the NBA TV direct-to-consumer offering as part of the new bundle.<\/p>\n<p>\u201cLaunching our new NBA App and digital platform is a major milestone as we continue to build and strengthen our direct-to-consumer offerings,\u201d said Chris Benyarko, NBA Executive Vice President, Direct-to-Consumer.\u00a0 \u201cWe are thrilled to deliver a reimagined product that will enhance and personalize the way NBA fans engage with the league on a daily basis.\u201d<\/p>\n<p>Content highlights on the NBA App include:<\/p>\n<p><strong>Live Programming and Social-Style Content:<\/strong><\/p>\n<ul>\n<li><strong>Gameday Experience<\/strong>\u00a0\u2013 Fans will be immersed in game-day content all day long and, for the first time, get live access to streams of all pregame and postgame NBA press conferences and media days from every major event.\u00a0 In addition, NBA ID members will have access to teams\u2019 pregame shows for NBA League Pass games.<strong>\u00a0<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Lifestyle<\/strong>\u00a0\u2013 Social-style content series looking at the lifestyle, culture, fashion, music and more around the game and off the court, including NBA Kicks, NBA Fits, Jersey Drop, Ride Along, Celebrity Row and NBA Ink, among others.<\/li>\n<\/ul>\n<ul>\n<li><strong>\u201cCrunchTime\u201d<\/strong>\u00a0\u2013 A free weekly whiparound show taking fans live to crucial moments of each game and providing real-time updates and analysis, produced by NBA TV and hosted by Jared Greenberg.<\/li>\n<\/ul>\n<ul>\n<li><strong>\u201cNBABet stream\u201d<\/strong>\u00a0\u2013 A weekly stream produced by NBA TV with betting expert Tim Doyle and a selection of top contributors to provide the latest betting information during live game coverage.<\/li>\n<\/ul>\n<ul>\n<li><strong>Live NBA League Pass Programming<\/strong>\u00a0\u2013 In addition to 24\/7 NBA TV programming and out-of-market live games, NBA League Pass subscribers will have access to expanded options for personalized viewing experiences through a wide variety of alternate streams, including additional camera angles, betting-focused streams, influencer-led and analytics-driven options, and in-language feeds with commentary in three languages (Spanish, Portuguese and Korean).\u00a0 \u201cNBA HooperVision\u201d returns for its second season with former NBA players and hosts Nate Robinson and Quentin Richardson.<\/li>\n<\/ul>\n<p><strong>External Content Contributors:<\/strong><\/p>\n<ul>\n<li><strong>All-Access Directly from Teams<\/strong>\u00a0\u2013 Behind-the-scenes storytelling from teams\u2019 social and digital channels.<\/li>\n<\/ul>\n<ul>\n<li><strong>Partner Content<\/strong>\u00a0\u2013 Content produced by popular basketball and sports-highlight creators, including Turner Sports, featuring content from the hosts of \u201cInside the NBA\u201d, Grant Hill and Greg Anthony, as well as FanDuel, DraftKings, Action Network, Bleacher Report and more.<\/li>\n<\/ul>\n<ul>\n<li><strong>Influencers<\/strong>\u00a0\u2013 Influencer-created content from popular creators including Thinking Basketball\u2019s Ben Taylor, Jesser, Kris London, Lethal Shooter, Devin Williams, Tristan Jass, and more focused on fashion, lifestyle and NBA culture both on and off the court.<\/li>\n<\/ul>\n<p><strong>Exclusive Original Programming:<\/strong><\/p>\n<ul>\n<li><strong>\u201cGold Blooded\u201d<\/strong>\u00a0\u2013 A new seven-episode docuseries telling the story of the Golden State Warriors\u2019 journey to the 2022 NBA championship.\u00a0 Narrated by Andre Iguodala, the series features never-before-seen footage and new interviews with team executives and players, including Stephen Curry, Klay Thompson and Draymond Green.\u00a0 The first episode is available on the NBA App today.<\/li>\n<\/ul>\n<ul>\n<li><strong>\u201cPass the Rock\u201d<\/strong>\u00a0\u2013 Fans will get an exclusive look at the league\u2019s next generation of stars and their lives on and off the court throughout the 2022-23 season.\u00a0 The multi-part series is slated to begin in late November.<\/li>\n<\/ul>\n<ul>\n<li><strong>\u201cInside the App\u201d<\/strong>\u00a0\u2013 An exclusive weekly segment from TNT\u2019s \u201cInside the NBA\u201d team that will spotlight the hottest storylines and most topical events from around the league.<\/li>\n<\/ul>\n<ul>\n<li><strong>\u201cNBA Real Training Camp\u201d<\/strong>\u00a0with the Philadelphia Sixers (Sept. 29) and Dallas Mavericks (Sept. 30) \u2013 A special all-access show produced by NBA TV during the opening week of preseason providing exclusive look-ins at the teams\u2019 practices and interviews with players, coaches and front office personnel.<\/li>\n<\/ul>\n<p><strong>NBA Vault:<\/strong><\/p>\n<ul>\n<li><strong>Archived Games<\/strong>\u00a0\u2013 Fans will have access to archival footage from the NBA vault, including 500 of the best classic games in NBA history.\u00a0 Every NBA Finals game since 2000 will also be available, with more Finals and popular games being released throughout the season.<\/li>\n<\/ul>\n<ul>\n<li><strong>Archived Series<\/strong>\u00a0\u2013 Documentaries and all-access series from NBA Entertainment\u2019s archives will be available on-demand, including \u201cDream Team\u201d, \u201cThe Doctor\u201d, \u201cWilt 100\u201d, \u201cThe Association\u201d, \u201cUnscripted\u201d, \u201cInside Stuff\u201d and more.<\/li>\n<\/ul>\n<p><strong>International-Focused<\/strong>:<\/p>\n<ul>\n<li><strong>NBA\u2019s International Games<\/strong>\u00a0\u2013 The NBA App will be the go-to destination for fans to engage with and watch The NBA Japan Games 2022 Presented by Rakuten &amp; Nissan (Golden State Warriors vs. Washington Wizards on Friday, Sept. 30 at 6 a.m. ET and Sunday, Oct. 2 at 1 a.m. ET) and The NBA Abu Dhabi Games 2022 (Milwaukee Bucks vs. Atlanta Hawks on Thursday, Oct. 6 at noon ET and Saturday, Oct. 8 at noon ET).<\/li>\n<\/ul>\n<ul>\n<li><strong>\u201cHoop Cities\u201d<\/strong>\u00a0\u2013 An eight-part, in-language docuseries produced by the NBA\u2019s Europe and Middle East team that explores the local culture, history and basketball communities surrounding the game throughout the following European cities: Belgrade (Serbia), Bologna (Italy), Cologne &amp; Leverkusen (Germany), Istanbul (Turkey), Kaunas (Lithuania), Paris (France), Seville (Spain) and Thessaloniki (Greece).<\/li>\n<\/ul>\n<p>Additional content series and other enhanced features on the NBA App will be announced throughout the season.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NBA League Pass returns this season with a new bundle and at its lowest pricing ever.<\/p>\n","protected":false},"author":148,"featured_media":295633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_spbk_hide_featured":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[399],"tags":[],"rumors":[],"typology":[15727],"posizionamento":[],"class_list":["post-295634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nba","typology-press-release-en"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/sportando.basketball\/wp-content\/uploads\/sites\/5\/2022\/09\/nba-app.jpeg","digistream_id":0,"digistream":false,"_links":{"self":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts\/295634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/comments?post=295634"}],"version-history":[{"count":0,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts\/295634\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/media\/295633"}],"wp:attachment":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/media?parent=295634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/categories?post=295634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/tags?post=295634"},{"taxonomy":"rumors","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/rumors?post=295634"},{"taxonomy":"typology","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/typology?post=295634"},{"taxonomy":"posizionamento","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posizionamento?post=295634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}