{"id":253218,"date":"2021-12-21T15:46:05","date_gmt":"2021-12-21T14:46:05","guid":{"rendered":"https:\/\/sportando.basketball\/?p=253218"},"modified":"2021-12-21T15:46:05","modified_gmt":"2021-12-21T14:46:05","slug":"final-four-pregame-shows-win-bea-world-top-prize","status":"publish","type":"post","link":"https:\/\/sportando.basketball\/en\/final-four-pregame-shows-win-bea-world-top-prize\/","title":{"rendered":"Final Four pregame shows win BEA World top prize"},"content":{"rendered":"<p>Euroleague Basketball and Filmmaster Events have been awarded first- and third-place prizes at BEA World \u2013 The International Festival of Events and Live Communication \u2013 for their co-production of the spectacular pregame shows that lit up the 2021 Turkish Airlines EuroLeague Final Four last spring in Cologne, Germany.<\/p>\n<p>BEA World, which promotes excellence in events and live communication, judged the pregame shows to be the best global entry in the category of &#8220;Digital Transformation&#8221; and the third-best in the &#8220;Use of Technology&#8221; category.<\/p>\n<p>In the Digital Transformation category, the Final Four entry competed with nine other short-listed finalists from seven countries of similar presentations for companies such as Bayer and eBay.<\/p>\n<p>And in the Use of Technology, the competition was even stiffer, with 11 creative agencies from eight countries working for such companies as Vodafone, BMW and Google.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/SgcmujbsaNE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Delivering fans a transformational viewing experience of an event they could not attend was made all the more challenging last spring in light of the Final Four&#8217;s hard-won reputation as one of the most electric live experiences in the world of sports.<\/p>\n<p>The shows, produced by Filmmaster Events, captured the ultra-vibrant identity of the Final Four and put fans in the heat of the pregame moment through a combination of visually dazzling augmented-reality content paired with live dance acts and an in-venue DJ set that rocked the house at Lanxess Arena in Cologne.<\/p>\n<p>&#8220;Fans have been Euroleague Basketball&#8217;s primary focus since its founding. Especially when we could not throw them an in-person basketball party at the Final Four, we are thrilled to be recognized for giving them this prize-winning experience,&#8221; Roser Queralto, Euroleague Basketball Chief Business Officer, said. &#8220;The pregame shows were inspired by the passion and devotion that fans give to our games season after season.&#8221;<\/p>\n<p>The pregame presentation marked the first time in Europe or at any basketball event that such a show used augmented reality live.<\/p>\n<p>Three of the four pregame shows were designed as tributes to the host city and included 3D renditions of Cologne&#8217;s most iconic landmarks amid live entertainment featuring hip-hop dancers who matched the urban vibe of the sport and the moment.<\/p>\n<p>Ultimately, a three-minute pre-championship game show brought fans and TV viewers into the &#8220;F4th Dimension&#8221; with a pulse-boosting countdown that called up all the emotion and passion of elite European basketball while raising the excitement volume right before the deciding game of the season.<\/p>\n<p>The memorable showcase brought fans from far and wide right to center court to live the buzz of that championship moment as if they were in the arena themselves.<\/p>\n<p>The BEA World distinctions mark the second time that Euroleague Basketball and Filmmaster have collaborated on award-winning Final Four pre-game shows after their efforts won the third-place honor at the 2019 ceremony in the category of &#8220;Best Sports Events&#8221;.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BEA World, which promotes excellence in events and live communication, judged the pregame shows to be the best global entry in the category of &#8220;Digital Transformation&#8221; and the third-best in the &#8220;Use of Technology&#8221; category.<\/p>\n","protected":false},"author":145,"featured_media":253219,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_spbk_hide_featured":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[199],"tags":[],"rumors":[],"typology":[15727],"posizionamento":[],"class_list":["post-253218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-euroleague","typology-press-release-en"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/sportando.basketball\/wp-content\/uploads\/sites\/5\/2021\/12\/bea-awards-fire.png","digistream_id":0,"digistream":false,"_links":{"self":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts\/253218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/users\/145"}],"replies":[{"embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/comments?post=253218"}],"version-history":[{"count":0,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts\/253218\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/media\/253219"}],"wp:attachment":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/media?parent=253218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/categories?post=253218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/tags?post=253218"},{"taxonomy":"rumors","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/rumors?post=253218"},{"taxonomy":"typology","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/typology?post=253218"},{"taxonomy":"posizionamento","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posizionamento?post=253218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}