{"id":240157,"date":"2021-10-04T19:47:50","date_gmt":"2021-10-04T17:47:50","guid":{"rendered":"https:\/\/sportando.basketball\/?p=240157"},"modified":"2021-10-04T19:47:50","modified_gmt":"2021-10-04T17:47:50","slug":"nba-to-debut-short-film-nba-lane-featuring-michael-b-jordan-and-more-than-30-nba-players","status":"publish","type":"post","link":"https:\/\/sportando.basketball\/en\/nba-to-debut-short-film-nba-lane-featuring-michael-b-jordan-and-more-than-30-nba-players\/","title":{"rendered":"NBA to debut short film “NBA Lane” featuring Michael B. Jordan and more than 30 NBA players"},"content":{"rendered":"

NEW YORK,\u00a0<\/strong>Oct. 4, 2021 \u2013 The NBA today announced the global premiere of \u201cNBA Lane,\u201d a short film celebrating the league\u2019s storied history ahead of its 75th<\/sup>\u00a0Anniversary Season, which will stream across all\u00a0@NBA<\/a>\u00a0social platforms and on\u00a0NBA.com\/75<\/a>\u00a0beginning Thursday, Oct. 7 at 12 p.m. ET as part of \u201cNBA 75\u201d flagship campaign. \u00a0The film stars actor and producer Michael B. Jordan and more than 30 NBA players and legends coming together to tell the story of the past 75 years through a comedic and fun lens.<\/p>\n

Set in a fictional neighborhood where current NBA stars and legends reside, \u201cNBA Lane\u201d takes fans on a journey with the personalities \u2013 past, present and future \u2013 who have written the history of the game. In the three-minute film, Jordan serves as the neighborhood \u201cHoop Bus<\/a>\u201d driver taking a group of children on a tour of the NBA neighborhood that houses 75 years of basketball culture. As the bus rolls through the streets of the community, the passengers encounter these prolific figures in everyday settings. From former rivals Magic Johnson and Larry Bird becoming friendly next-door neighbors; LeBron James tending to his garden; Kareem Abdul-Jabbar teaching Dirk Nowitzki the art of the hook shot; to Zion Williamson breaking a backboard at the street court, it is just another day in the neighborhood. The tour honors both the NBA legends who have laid the foundation of the league and the current players who are shaping its future.<\/p>\n

\u201c\u2018NBA Lane\u2019 was created as a way to honor both the history and future of the NBA,\u201d said NBA Chief Marketing Officer Kate Jhaveri. \u201cWe are thrilled to bring together some of the league\u2019s greatest players and legends to celebrate not just the\u00a0NBA\u2019s 75th<\/sup>\u00a0Anniversary Season<\/a>, but also the connection fans have built with our game.\u201d<\/p>\n

\u201cAs someone who has been a member of the NBA Family for the past 65 years, I can truly say, like I do in \u2018NBA Lane\u2019, \u2018This game just keeps getting better,\u2019\u201d said NBA Legend Bill Russell. \u201cBeing a part of this film, alongside so many greats representing nearly eight decades of the league\u2019s history, is a great thrill and a tremendous honor.\u201d<\/p>\n

Created in conjunction with Translation LLC, the short film was directed by Rick Famuyiwa (\u201cDope\u201d and \u201cThe Mandalorian\u201d) and Emmett Malloy of the Malloy Brothers (\u201cEasy Express\u201d and \u201cThe Tribes of Palos Verdes\u201d). \u201cNBA Lane\u201d will begin airing on television networks Sunday, Oct. 10.\u00a0 Additionally, 30- and 60-second versions of the film will air across all platforms during the fall. More adaptations will be produced around marquee events throughout the season featuring a variety of new faces.The full cast of \u201cNBA Lane\u201d includes the following:<\/p>\n