{"id":203504,"date":"2021-03-04T16:00:13","date_gmt":"2021-03-04T15:00:13","guid":{"rendered":"https:\/\/sportando.basketball\/?p=203504"},"modified":"2021-03-04T16:00:13","modified_gmt":"2021-03-04T15:00:13","slug":"more-than-3m-to-be-donated-in-initial-support-as-part-of-nba-all-star-2021","status":"publish","type":"post","link":"https:\/\/sportando.basketball\/en\/more-than-3m-to-be-donated-in-initial-support-as-part-of-nba-all-star-2021\/","title":{"rendered":"More than $3M to be donated in initial support as part of NBA All-Star 2021"},"content":{"rendered":"<div class=\"lg:pr-3 lg:w-3\/4\">\n<div class=\"Article_article__2Ue3h\">\n<p>\u00a0As part of NBA All-Star 2021, the NBA today announced additional details regarding the NBA family\u2019s collective support for Historically Black Colleges and Universities and communities of color disproportionately impacted by COVID-19.\u00a0 As previously announced, the NBA family, including partners AT&amp;T, MTN DEW\u00ae, State Farm\u00ae and Taco Bell\u00ae, will collectively provide more than $3 million in initial support to the HBCU community through the\u00a0<a href=\"https:\/\/www.tmcf.org\/?gclid=Cj0KCQiA34OBBhCcARIsAG32uvPUoRH6yxXJDaw5A-wdojOzE-dfFGnD2H6TjZAaCJk8DjqzZGKiRZAaAgXzEALw_wcB\">Thurgood Marshall College Fund<\/a>\u00a0(TMCF),\u00a0<a href=\"https:\/\/uncf.org\/\">UNCF<\/a>\u00a0(United Negro College Fund),\u00a0<a href=\"https:\/\/www.nafeonation.org\/\">National Association for Equal Opportunity<\/a>\u00a0(NAFEO), and\u00a0<a href=\"https:\/\/www.directrelief.org\/issue\/health-equity\/\">Direct Relief\u2019s Fund for Health Equity<\/a>.<\/p>\n<p>Through contributions and awareness, the NBA family will further the urgent and longstanding work and traditions of these organizations and institutions to create greater educational, financial and health equity.\u00a0 During the past year, public health data has made clear that the cumulative effect of historic racial and economic inequities in our country have worsened the impact of the pandemic on communities of color and predominately Black institutions.\u00a0 HBCUs \u2013 which produce 20 percent of the country\u2019s Black college graduates but only account for three percent of all colleges in the United States \u2013 were particularly impacted by COVID-19, experiencing drastic declines in funding and enrollment.\u00a0 To learn more about how the NBA All-Star beneficiaries and public and private institutions are addressing these inequities and meeting the needs of the communities they serve, please visit\u00a0<a href=\"https:\/\/www.nba.com\/news\/nba-details-all-star-support-for-hbcus-communities-impacted-by-covid-19\">NBA.com<\/a>.<\/p>\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-0\" class=\"\" title=\"Twitter Tweet\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=true&amp;embedId=twitter-widget-0&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1367130010658738180&amp;lang=en&amp;origin=https%3A%2F%2Fwww.nba.com%2Fnews%2Fmore-than-3m-to-be-donated-in-initial-support-as-part-of-nba-all-star-2021&amp;theme=light&amp;widgetsVersion=e1ffbdb%3A1614796141937&amp;width=500px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1367130010658738180\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>Below is more information regarding the format and beneficiaries of the All-Star Game, skills competitions and additional elements:<\/p>\n<ul>\n<li><strong>NBA All-Star Game:\u00a0<\/strong>as part of this year\u2019s\u00a0<a href=\"https:\/\/pr.nba.com\/wp-content\/uploads\/sites\/46\/2021\/02\/2021-NBA-All-Star-Game-Format.pdf\">game format<\/a>, the two teams will play for either TMCF (comprised of 47 publicly-supported HBCUs) or UNCF (consisting of 37 member colleges) as their respective All-Star beneficiary, which will provide scholarship funding to further HBCU students\u2019 higher education.\n<ul>\n<li>Each organization will receive an initial $500,000 contribution, with a total of $1.75 million contributed between the organizations.<\/li>\n<li>At the end of each of the first three quarters, an additional $150,000 will be awarded to the leading team\u2019s selected organization \u2013 totaling $450,000 for those three quarters.<\/li>\n<li>A remaining $300,000 will be awarded to the team\u2019s organization that first reaches the Final Target Score in the untimed fourth quarter.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>AT&amp;T Slam Dunk:<\/strong>through the\u00a0<a href=\"https:\/\/urldefense.com\/v3\/__https:\/www.tmcf.org\/wp-content\/uploads\/2020\/04\/TMCF-COVID-19-HBCU-Emegency-Fund_v2.pdf__;!!PMETyfE!bRFwmp1KIjOhhcZsOsBjrLN08R0AvsJTlnPWOUFAgoKOSpRV6S5vmMrvqw$\">TMCF COVID-19 HBCU Emergency Fund<\/a>, the three AT&amp;T Slam Dunk contestants will be paired with an HBCU to provide financial support that will benefit students, faculty or programs that address emergency aid, technology needs, food insecurities and mental health services exacerbated by the pandemic. \u00a0Each HBCU represented by the players will receive a $50,000 donation toward their respective school, with the winner earning an additional $100,000.\u00a0 AT&amp;T will also provide a $100,000 contribution for the three dunkers \u2013 $40,000 for the winner and $30,000 for each runner-up \u2013 and donate $5,000, or \u201c5Gs,\u201d representative of their nationwide 5G network, toward HBCU student initiatives through TMCF for every dunk during the NBA All-Star Game.\u00a0\u00a0AT&amp;T also collaborates with HBCUs on various programs, including the HBCU Future Leaders Program and AT&amp;T HBCU Innovation Challenge, to help eliminate racial bias found in the development of today\u2019s technologies, increase education, skills building and career readiness opportunities in Black and other underserved communities.<strong>\u00a0<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Taco Bell\u00ae Skills Challenge:<\/strong>\u00a0as part of the Taco Bell\u00ae Skills Challenge, the six participants will represent HBCU schools and students from a selected state. An initial donation of $35,000 will be given to students and institutions in each state through\u00a0<a href=\"https:\/\/uncf.org\/pages\/cesa\">UNCF\u2019s Emergency Student Aid<\/a>\u00a0program, which provides financial assistance for food and housing, emergency hardship and retention and degree completion to HBCU students.\u00a0 The winning Skills Challenge participant will earn an additional $40,000 to assist with critical financial support to HBCU schools and students from their selected state.\u00a0 Additionally, two HBCU students who are part of the Taco Bell\u00ae Foundation\u2019s Live M\u00e1s Scholarship will be recognized during All-Star for using their passion to ignite change in their communities.<\/li>\n<\/ul>\n<ul>\n<li><strong>MTN DEW\u00ae 3-Point Contest:<\/strong>\u00a0during the MTN DEW\u00ae 3-Point Contest, every \u201cMoneyball\u201d shot made will yield a $3,500 donation, while \u201cMTN DEW\u00ae Zone\u201d shots will be worth $5,000 and benefit Direct Relief\u2019s Fund for Health Equity, which addresses gap funding for COVID-19 relief efforts in diverse communities throughout the country.\u00a0 In addition, MTN DEW\u00ae \u2013 the official soft drink of the NBA \u2013 will award $100,000 in newly-created MTN DEW\u00ae All-Star Scholarships to two students from PepsiCo partner HBCUs during the 3-Point Contest broadcast. As part of PepsiCo\u2019s multi-year Racial Equality Journey commitment to support the advancement of the Black community, MTN DEW\u00ae developed the MTN DEW\u00ae All-Star Scholarship Fund for students from HBCUs who embody the brand\u2019s ideals of passion and commitment to make a difference in the sports industry.\u00a0 MTN DEW\u00ae believes in the power of doing and instigating more diversity and inclusion in the sports industry.<strong>\u00a0<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>The Goodr NBA All-Star Grocery Pop-Up presented by Kaiser Permanente:\u00a0<\/strong>in partnership with Kaiser Permanente, Goodr will create full-service grocery stores in 16 communities across metro Atlanta, offering free groceries and household items to senior citizens, families, frontline workers, teachers and school staff.\u00a0<strong>\u00a0<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>State Farm Assist Tracker:\u00a0<\/strong>the State Farm Assist Tracker will return for its sixth consecutive All-Star game as part of the season-long commitment from State Farm to turn on-the-court assists into real-life assists in communities across the country. For every assist on the court during this year\u2019s NBA All-Star Game, State Farm will donate $1,900 \u2013 reflective of the more than 19,000 local State Farm agents \u2013 toward scholarship funding through the UNCF.<\/li>\n<\/ul>\n<ul>\n<li><strong>Kia MVP:<\/strong>\u00a0this year, Kia will donate an all-new, 2021 Sorento SUV to the NBA All-Star Game MVP\u2019s team beneficiary.<\/li>\n<\/ul>\n<p>The NBPA will also use the platform, influence and impact of All-Star to increase education around the importance of HBCUs and continue their longstanding engagement and support of these institutions.\u00a0 For the past three years, the union has hosted the NBPA Top 50 camps featuring twenty-five of the best players from the Southern Intercollegiate Athletic Conference (SIAC) and the Southwestern Athletic Conference (SWAC) for on-court skill development and leadership and life skills sessions off the court led by current and retired NBA players.\u00a0 Additionally, the NBPA Foundation has continued to support HBCU student-athletes through summer school scholarship resources that help facilitate the path to graduation goals for the past two years, including this past year for those who have been particularly impacted by COVID-19.<\/p>\n<p>Throughout the night, HBCUs will be showcased through special performances, unique content and storytelling, and the NBA family will also continue education and awareness efforts around important public health and safety communications.\u00a0 Coverage of the 70<sup>th<\/sup>\u00a0NBA All-Star Game will begin at 5 p.m. ET on TNT.\u00a0 Click\u00a0<a href=\"https:\/\/www.nba.com\/news\/nba-all-star-2021-announcement-official-release\">here<\/a>\u00a0for a full schedule of TNT\u2019s coverage of the NBA All-Star Game and skills competitions.<\/p>\n<\/div>\n<\/div>\n<div class=\"lg:pl-3 lg:w-1\/4 hidden lg:block\">\n<aside>\n<h4 class=\"t1 pb-2 border-b border-concrete\">Related<\/h4>\n<ul>\n<li class=\"border-b border-concrete md:pb-2 md:mb-2 last:border-0\">\n<article>\n<div class=\"flex flex-col justify-between w-full py-10px\">\n<div class=\"flex justify-between\">\n<header data-type=\"headline\">\n<h2 class=\"t1 group-hover:underline\"><span class=\"MultiLineEllipsis_ellipsis__16-9V\">NBA All-Star to benefit HBCUs, COVID-19 relief<\/span><\/h2>\n<p class=\"t9 py-2\"><span class=\"MultiLineEllipsis_ellipsis__16-9V\">The NBA and National Basketball Players Association (NBPA) have dedicated NBA All-Star 2021 to elevating Historically Black Colleges and Universities (HBCUs) and COVID-19 equity.<\/span><\/p>\n<\/header>\n<\/div>\n<\/div>\n<\/article>\n<\/li>\n<li class=\"border-b border-concrete md:pb-2 md:mb-2 last:border-0\">\n<article>\n<div class=\"flex flex-col justify-between w-full py-10px\">\n<div class=\"flex justify-between\">\n<header data-type=\"headline\">\n<h2 class=\"t1 group-hover:underline\"><span class=\"MultiLineEllipsis_ellipsis__16-9V\">All-Star Game set for March 7 in Atlanta<\/span><\/h2>\n<p class=\"t9 py-2\"><span class=\"MultiLineEllipsis_ellipsis__16-9V\">NBA All-Star Game and skills competition to take place on one night for first time, with oncourt action beginning at 6:30 p.m. ET on TNT.<\/span><\/p>\n<\/header>\n<\/div>\n<\/div>\n<\/article>\n<\/li>\n<li class=\"border-b border-concrete md:pb-2 md:mb-2 last:border-0\">\n<article>\n<div class=\"flex flex-col justify-between w-full py-10px\">\n<div class=\"flex justify-between\">\n<header data-type=\"headline\">\n<h2 class=\"t1 group-hover:underline\"><span class=\"MultiLineEllipsis_ellipsis__16-9V\">Sixers doing their part to assist during coronavirus pandemic<\/span><\/h2>\n<\/header>\n<\/div>\n<\/div>\n<\/article>\n<\/li>\n<li class=\"border-b border-concrete md:pb-2 md:mb-2 last:border-0\">\n<article>\n<div class=\"flex flex-col justify-between w-full py-10px\">\n<div class=\"flex justify-between\">\n<header data-type=\"headline\">\n<h2 class=\"t1 group-hover:underline\"><span class=\"MultiLineEllipsis_ellipsis__16-9V\">Harrison Barnes, Jaylen Brown, George Hill, Chris Paul and Dwight Powell named recipients of 2019-20 NBA Cares Community Assist Award presented by Kaiser Permanente<\/span><\/h2>\n<p class=\"t9 py-2\"><span class=\"MultiLineEllipsis_ellipsis__16-9V\">Players recognized for commitment to social justice,\u00a0<\/span><\/p>\n<\/header>\n<\/div>\n<\/div>\n<\/article>\n<\/li>\n<\/ul>\n<\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>HBCUs, Thurgood Marshall College Fund, the United Negro College Fund, National Association for Equal Opportunity and Direct Relief\u2019s Fund for Health Equity are named as NBA All-Star 2021&#8217;s beneficiaries.<\/p>\n","protected":false},"author":148,"featured_media":203505,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_spbk_hide_featured":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[399],"tags":[604,3372],"rumors":[],"typology":[],"posizionamento":[],"class_list":["post-203504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nba","tag-nba","tag-nba-all-star-game-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>More than $3M to be donated in initial support as part of NBA All-Star 2021 - Sportando<\/title>\n<meta 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