NBA viewership across TNT, ESPN and ABC through MLK Day (27 games) is up 34% vs. the comparable number of games during the 2019-20 season (2.0 million average viewers vs. 1.49 million average viewers), according to Nielsen Media Research.<\/p>\n
TNT\u2019s MLK Day tripleheader coverage \u2013 featuring the Phoenix Suns vs. Memphis Grizzlies, Milwaukee Bucks vs. Brooklyn Nets and Golden State Warriors vs. Los Angeles Lakers \u2013 averaged 1.73 million viewers, up 32% vs. the network\u2019s comparable MLK Day coverage last season.\u00a0 The Warriors vs. Lakers game was up 90% vs. last year\u2019s same telecast window.\u00a0 Viewership on NBA League Pass, the league\u2019s live game subscription package, on MLK Day was up 46% vs. last year.<\/p>\n
Through MLK Day, NBA League Pass has delivered strong regular season viewership with average minutes watched increasing 18% vs. the comparable number of games during the 2019-20 season on the platform.\u00a0 The NBA\u2019s social media platforms have generated record engagement season-to-date, with a 201% increase in minutes watched vs. last year.<\/p>\n","protected":false},"excerpt":{"rendered":"
The NBA\u2019s social media platforms have generated record engagement season-to-date, with a 201% increase in minutes watched vs. last year.<\/p>\n","protected":false},"author":148,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_spbk_hide_featured":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[399],"tags":[604],"rumors":[],"typology":[],"posizionamento":[],"class_list":["post-195779","post","type-post","status-publish","format-standard","hentry","category-nba","tag-nba"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","digistream_id":0,"digistream":false,"_links":{"self":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts\/195779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/comments?post=195779"}],"version-history":[{"count":0,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posts\/195779\/revisions"}],"wp:attachment":[{"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/media?parent=195779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/categories?post=195779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/tags?post=195779"},{"taxonomy":"rumors","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/rumors?post=195779"},{"taxonomy":"typology","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/typology?post=195779"},{"taxonomy":"posizionamento","embeddable":true,"href":"https:\/\/sportando.basketball\/en\/wp-json\/wp\/v2\/posizionamento?post=195779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}