The National Basketball Association (NBA) and New Balance Athletics, Inc. (New Balance) today announced a new multiyear agreement that will make the global athletic brand an official marketing partner of the NBA.<\/p>\n
\u201cNew Balance officially re-entered basketball when NBA Finals MVP Kawhi Leonard walked on-court for the NBA All-Star Game in 2019,\u201d said Chris Davis, Vice President of Global Marketing at New Balance. \u201cNow, one year later, we are excited to further solidify our position in the global basketball community by collaborating with the NBA as an official long term, strategic partner in order to continue to enhance our position as a leading athletic brand. This relationship ingrains New Balance into the NBA\u2019s global presence, a fandom and culture that transcends sport and is significantly larger than the game of basketball.\u201d <\/p>\n
As New Balance continues its growth in the basketball category, the global NBA agreement offers the brand the ability to broaden its reach across the league and enhance consumer engagement with NBA fans around the world.\u00a0 As part of the deal, New Balance will create authentic broadcast, digital and retail content featuring New Balance-sponsored athletes in their respective NBA uniforms and team logos.\u00a0 The relationship will officially tip off with New Balance\u2019s We Got Now global brand campaign featuring Leonard, airing during the Denver Nuggets at LA Clippers game on Friday, Feb. 28 at 10:30 p.m. ET on ESPN.<\/p>\n
\u201cWe are excited to welcome New Balance to our family of global partners,\u201d said Dan Rossomondo, NBA Senior Vice President, Media and Business Development. \u201cWe look forward to working with New Balance as the brand develops its basketball footprint and continues to establish itself in the market with recent high-profile player signings and new products.\u201d<\/p>\n
New Balance launched Leonard\u2019s first signature basketball shoe named the KAWHI during the 2020 NBA All-Star Game in Chicago. In addition to Leonard, the New Balance Basketball roster features 2019 first-round NBA Draft pick Darius Bazley and 2016 first-round NBA Draft pick Dejounte Murray, who both wear the OMN1S basketball shoe. For exclusive information on New Balance Basketball, follow @NewBalanceHoops on Instagram and Twitter.<\/p>\n
About New Balance
\nNew Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for over 75 years and representing a limited portion of our U.S. sales, New Balance Made U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 8,000 associates around the globe, and in 2018 reported worldwide sales of $4.1 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http:\/\/newbalance.newsmarket.com.<\/p>\n
About the NBA
\nThe NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women\u2019s National Basketball Association, the NBA G League and the NBA 2K League.\u00a0 The NBA has established a major international presence with games and programming in 215 countries and territories in 47 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents.\u00a0 NBA rosters at the start of the 2019-20 season featured 108 international players from 38 countries and territories.\u00a0 NBA Digital\u2019s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.\u00a0 The NBA has created one of the largest social media communities in the world, with 1.8 billion likes and followers globally across all league, team, and player platforms.\u00a0 Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.<\/p>\n","protected":false},"excerpt":{"rendered":"
New Balance Becomes an Official Marketing Partner of the NBA<\/p>\n","protected":false},"author":145,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_spbk_hide_featured":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[92],"tags":[940],"rumors":[],"typology":[],"posizionamento":[],"class_list":["post-136688","post","type-post","status-publish","format-standard","hentry","category-nba","tag-nba"],"yoast_head":"\n