WNBA’s Owners Won’t See Returns on Investments
Despite the growing popularity of the WNBA and an exciting 2024 season, league owners won’t see any return
Despite the growing popularity of the WNBA and an exciting 2024 season, league owners won’t see any return on their investments for the foreseeable future, according to a report by the New York Post.
The WNBA, 60% owned by the NBA, is expected to lose around $40 million this season. While progress has been made, such as a new media deal starting in 2026, the league’s financial situation remains challenging.