Winline, Euroleague Basketball renew partnership until 2025

Euroleague Basketball and Winline, one of Russia’s leaders in online gaming, are celebrating the success of their partnership by extending it for three more years. Winline already had a year remaining on its current contract for online gaming rights in Russia, and so with the new deal will be a Euroleague Basketball partner through the end of the 2024-25 season.

The renewal will lengthen the relationship with Winline to six years as the company expands Euroleague Basketball’s list of long-term partners. As such, Winline will continue to enjoy high visibility at Turkish Airlines EuroLeague and 7DAYS EuroCup games and across the digital ecosystem of the competitions.

“We are very proud to announce this renewal agreement as it shows once again the commitment and confidence of our partners,” Roser Queralto, Euroleague Basketball’s Chief Business Officer, said. “Winline is a key player in the Russian market as they have experienced an outstanding growth in a very short period, positively impacting the popularity of basketball and the expansion of the Russian fanbase.”

“We are proud and happy to support Europe’s top basketball competitions,” Timur Dzhumaniyazov, Winline’s vice president of marketing and strategy, said, “and we are really excited and looking forward to the new chapter of our partnership with Euroleague Basketball.”

Winline’s commitment to basketball goes beyond Euroleague Basketball to a widespread presence in the Russian market that also features a select number of teams, including current EuroLeague participants CSKA Moscow, Khimki Moscow Region and Zenit St Petersburg. The cooperation between Euroleague Basketball and the top basketball brands in Russia is expected to help increase the popularity of basketball and grow the sport’s fanbase in the country. Winline has experienced a 71% increase in awareness as a Euroleague Basketball sponsor during 2020.

Russia is one of Euroleague Basketball’s traditional markets, with a long list of participating teams that includes reigning EuroLeague champion CSKA Moscow. Interest in Euroleague Basketball competitions has experienced a remarkable 17% growth rate in Russia since 2019.

ABOUT EUROLEAGUE BASKETBALL

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages and organizes the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational programs. Its ground-breaking corporate social responsibility program, One Team, features all EB clubs and has already made a difference in the lives of over 22,000 participants. Its Sports Business MBA trains future professionals in sports management.

ABOUT WINLINE

Winline, founded in 2009, has become one of the largest betting companies in Russia. Winline has proved itself to be a big admirer of basketball and a supporter of the development and promotion of the game in Russia. Since 2020, Winline is a partner with the country’s leading teams – CSKA, Zenit and Khimki.