TNT’s NBA MLK Day tripleheader viewership up 26% over last year
The primetime doubleheader recorded an increase of 31% vs. last year’s comparable coverage
TNT’s MLK Day primetime doubleheader coverage – highlighted by the Milwaukee Bucks vs. Brooklyn Nets and Golden State Warriors vs. Los Angeles Lakers – averaged 2.1 million viewers for an increase of 31% vs. last year’s comparable MLK Day coverage, according to Nielsen Fast Nationals. The doubleheader increase was fueled by Warriors/Lakers at 10 p.m. ET, which netted an 84% increase based on an average of 2.2 million viewers vs. last year’s same telecast window.
Overall, TNT’s MLK Day tripleheader, which also included the Phoenix Suns vs. Memphis Grizzlies, averaged 1.6 million viewers across TNT and TV Everywhere platforms, up 26% over last year’s coverage.