The Euroleague Basketball Business Summit comes to the Final Four
The goal of the five-hour summit is both to elevate Euroleague Basketball’s status as a pioneering sports property and to provide a forum for Final Four business-oriented attendees to engage in strategic discussions and industry networking.
With a who’s who of industry leaders descending upon Berlin for the 2024 Turkish Airlines EuroLeague Final Four, there is a perfect opportunity for an exclusive get-together that will enrich the experience for all. Prepare for the 2024 Euroleague Basketball Business Summit, which will be among the highlights as Berlin takes its place as the global capital of sports for the weekend of May 24-26.
Euroleague Basketball will gather 100 invitation-only attendees – a group comprised of executives from the league, its clubs and their partners, as well as IMG and other right-holders, brands and media and broadcasters – for an exclusive event in collaboration with Official Business Partners KORE and YouGov and Official Media Partner SportBusiness on topics linked to innovation in the context of sport business.
On the agenda are four 45-minute panel discussions. "Navigating the Changing Landscape of Media Consumption" will be moderated by Callum McCarthy, the editor-in-chief of SportBusiness, with guest panelists Adam Kelly, the President of Media at IMG; Dorothea Jacob, the VP of Proposition & Content TV at Deutsche Telekom; and Sarah Melville, the Global Media Director at YouGov Sport.
The panel on "Embracing Innovative Approaches to Sponsorship in the Digital Age" will include Euroleague Basketball’s Senior Director of Corporate Partnerships & Licensing, Gawain Davies; Halfspace Group’s Co-Founder, Sanjit Atwal; and will be moderated by Ravi Krishnan, Chairman & Co-Founder at Stepathlon.
The guest panelists for the session on "Elevating Fan Experiences through Diverse Touchpoints in Global Sports" include David Dowgiello, the Director of Global Social Media at Adidas; and Gael Caselli, the Vice President for Sports at AEG Europe.
The day’s fourth and final panel will be "Scoring Big with Data: Revolutionizing Sports Sponsorship and Fan Engagement, presented by KORE". Justin Friedman, SVP of Strategy & Analytics at the New York Mets; Kris Knief, the vice president of Strategy & Innovation at Foley Entertainment Group; Saoed Habieb, Database Manager at Eredivisie CV; and Adam Grow, the Chief Operating Officer at KORE.
More high-profile guests will be added to some of the panels soon!
The goal of the five-hour summit is both to elevate Euroleague Basketball’s status as a pioneering sports property and to provide a forum for Final Four business-oriented attendees to engage in strategic discussions and industry networking. After the sessions, the conference will conclude with a lunch buffet during which attendees can keep the conversations and networking going.
For more information or to request an invitation, please contact f4berlin_invitations@euroleague.net
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