NBA’s Digital Media views up 17% during 2019-20 season compared to 2018-19
Digital Media figures are certainly more positive than TV ratings.
The 2019-20 NBA season has set new records on digital media amid a dip in television ratings, reports SportsPro.
Total video views across the league’s digital platforms were up 17 percent compared to last season to reach 20 billion.
There were one billion video views across all NBA digital platforms during the NBA finals, which saw the Los Angeles Lakers secure their 17th championship with a 4-2 series win over the Miami Heat.
Fonte: SportsPro.