NBA ratings have dropped 19% from last season
NBA ratings have dropped 19% from last season, averaging 1.4 million viewers across ABC, ESPN, and TNT
NBA ratings have dropped 19% from last season, averaging 1.4 million viewers across ABC, ESPN, and TNT.
This decline, which reaches 25% when including NBA TV, aligns with similar trends in other leagues like hockey and college basketball. Despite these figures, the NBA remains a strong player in the sports landscape, backed by a new $77 billion media rights deal.
The contract includes expanded coverage and a shift toward streaming, signaling a pivotal moment for the league’s future, irrespective of current audience dips.
Source: Jon Lewis on Sports Media Watch