NBA ratings are down 13% locally (Warriors are -66%)
No team is averaging even a 4.00 rating in their local market, and just seven (Spurs, Bucks, 76ers, Thunder, Lakers, Blazers, Celtics) have hit 3.00
Per Awful Announcing, According to the ratings data compiled by the Sports Business Journal, those 27 teams (Raptors, Jazz and Grizzlies not included) are down 13% on their local RSNs, with 14 of the 27 experiencing declines in viewership. This news follows a similar trend to the national landscape, where ratings have dropped by 12%, from 10% on ESPN to 13% on TNT and 16% on ABC.
The Golden State Warriors, who have dominated the NBA’s local ratings for the last few years, saw their ratings decline by a staggering 66% on NBC Sports Bay Area. That’s the second-largest decline in the league (behind only the Denver Nuggets, down 72% on Altitude, which is beset by carriage issues).
No team is averaging even a 4.00 rating in their local market, and just seven (Spurs, Bucks, 76ers, Thunder, Lakers, Blazers, Celtics) have hit 3.00. 11 teams can’t even get a 1.00 rating locally, including both New York teams (0.85 for the Knicks on MSG and 0.45, the league’s third-lowest mark, for the Nets on YES) and the Clippers (whose 86% rise to a 0.97 on Fox Sports Prime Ticket is the league’s highest local increase).
Fonte: Awful Announcing.