EuroLeague social media reaches new heights with record numbers

Interest in the the Turkish Airlines EuroLeague reached record highs this season, with fans – new and old – actively engaging with the league’s social media content, resulting in historic numbers. During the 2022-23 season, the EuroLeague’s social media team ensured that fans from all corners of the globe got even closer to the action by providing behind-the-scenes access on gamedays, in addition to tailoring the users’ experience based on the platform the content was being viewed on.

Looking at the season as a whole, there were double-digit increases across the board, while the total number of accumulated impressions on social media topped the one billion mark – yes, billion! – following a 55% increase on last year’s numbers. In terms of engagement, this figure rose by 71% to 40 million. The biggest jump came with video views, as this number shot up by 130% to 393 million. There was a 17% increase in followers as 3.4 million more people decided that they wanted the EuroLeague’s posts to appear in their feed.

For the majority of EuroLeague fans, Instagram was the favored social network of choice and there was a 50% jump in impressions compared to last year’s output as 549 million people saw the EuroLeague’s posts. There were 31 million engagements with the publications, too, a 68% increase on the 2021-22 numbers. When it came to video views, this total skyrocketed by 213% to 233 million.

The platform that had the second-highest number of interactions with the EuroLeague account was Twitter, as the league’s posts were seen by 231 million people, an increase of 67%. Some two million engagements took place; this rose by 119% on last year’s totals. Video views were once again popular, climbing by 57% to 32 million based on the 2021-22 figures.

EuroLeague posts on Facebook had a reach of 173 million people, an increase of 46%, which matched the engagement on Twitter. The 2 million likes or shares on Facebook represented a rise of 88%. TikTok has become the go-to social media platform for many people from Generation Z, and there was plenty of growth for the EuroLeague’s account here, too. There were a total of 69 million impressions, up 166% from last year’s figures, while the number of followers rose by 378,000, which is a 92% increase.

Thank you to the EuroLeague’s social media fanbase for their continuous support during this record-setting season!