Euroleague Basketball launches 3×3 content creators tournament ‘Hoop District’

Building on the success of Off-Court, an event that merges basketball and urban culture, Euroleague Basketball and Turkish Airlines introduce Hoop District, a brand-new competition that will see content creators from all around Europe compete to be crowned European champions on and off the court and fight for a €10,000 cash prize!

Hoop District is not your average basketball tournament; it’s a disruptive celebration of talent, culture, and the dynamic intersection of sports and social media. Embracing the spirit of the modern era, Hoop District is poised to captivate a young and diverse audience, bringing together basketball enthusiasts and social media followers for an unforgettable experience.

Hoop district is an innovative, one-day 3×3 tournament where six top Influencers – Marco d’Uva (Italy), Dimitris Kyrsanidis (Greece), Reda Ouabi (France), SBB (UK), Tresco (Spain) and Valentina Vignali (Italy) – will jump from the screen to become team captains. These influential figures, supported by their vast social media reach, will not only lead their respective teams but also hand-pick the most promising male and female players, injecting a fresh and dynamic energy into the competition. Hoop District also sees the introduction of special and exciting game rules – including “Buckle-Up” substitution requirements and four innovative “Power-Up” play options, of which two can be invoked by each team in every game – that will make this new competition truly entertaining.

Hoop District Paris will tip off on March 30 at the brand-new Adidas Arena with six participating teams divided into two groups. The best two teams of the Paris Hoop District edition will qualify for the Berlin edition. Hoop District Berlin will be part of the Final Four celebrations in the German capital and be played on May 23 with four participating teams: the two winners of the Paris edition, a local Berlin team, and an all-star team. The winner of Hoops District will earn a cash prize of €10,000, while engagement will also be rewarded with a €5,000 bonus prize for the team achieving the biggest social media impact.

Hoop District is designed for the digital age. From live highlights of the thrilling matches to behind-the-scenes glimpses of player interactions, fans can expect a constant flow of engaging content. Social media platforms will serve as a virtual court where the excitement of the event extends far beyond the physical arena.

With Paris and Berlin as the chosen battlegrounds, Hoop District effortlessly blends the cosmopolitan charm of these cities with the raw energy of urban basketball culture. The event promises a visual spectacle, both on and off the court, as players showcase their skills against the backdrop of these iconic European cities.

Hoop District is tailor-made for dynamic and trend-conscious youth. By infusing elements of pop culture, music and street style, the event aims to resonate with the younger demographic, making basketball not just a sport but a lifestyle.

Join us as we redefine the game. Hoop District is where sports and culture collide.