Euroleague Basketball and TV3 Group extend partnership in Baltics

Broadcasts of Turkish Airlines EuroLeague and 7DAYS EuroCup games in the Baltic states will remain in good hands after Euroleague Basketball and TV3 Group reached an agreement that will keep the games on the leading premium sports platform in the region for the next three seasons. TV3 Sport channel will air more than 240 live broadcasts during the EuroLeague regular season plus all the playoff and Final Four games to its customer in Lithuania, Latvia and Estonia. These games will also be available via TV3 Group OTT platform -Go3.

Through its platforms, TV3 Group will deliver fans in these basketball-loving countries a full complement of EuroLeague coverage. Loyal fans of the competitions in these countries will continue to receive commentary in their local languages plus highlights packages, interviews, profiles, archived material and pre- and post-game analysis.

“We are very satisfied to extend our relationship with the TV3 Group for three more seasons. TV3 Group provides us one of our most important exposure windows on the Baltic area and I am confident that all our Lithuanian, Estonian and Latvian fans will celebrate this agreement,” said Mr. Jordi Bertomeu, Euroleague Basketball President and CEO. “I would like to thank TV3 Group for its continuous support, after a very complicated season we are planning an outstanding comeback of both the Turkish Airlines EuroLeague and 7DAYS EuroCup because we all deserve to enjoy again the best basketball on the continent.”

“We are delighted to continue our partnership with Euroleague Basketball and we look forward to providing basketball fans the best entertainment experience across all platforms,” Jan Wykrytowicz, Pay TV CEO of the TV3 Group said. “EuroLeague and EuroCup matches are very important for the Baltic audiences because of the deep and long-lasting basketball traditions in the region. We will broadcast more than 80 percent of the games on an exclusive basis and continue to be the leading premium sports provider in the Baltic region.”

The extended cooperation ensures that TV3 Sport and Go3 will continue to offer the richest portfolio of elite global sporting entertainment with EuroLeague and EuroCup games highlighting a slate that also features UEFA Champions and Europe Leagues, English Premier League, KHL hockey, ATP Tennis, Moto GP, NBA and UFC, among others.

About Euroleague Basketball

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages and organizes the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational programs. Its ground-breaking corporate social responsibility program One Team features all EB clubs that have already made a difference in the lives of over 19,000 participants. Its Sports Business MBA trains future professionals in sports management.

About TV3 Group

TV3Group, the leading media group in Baltics, is a portfolio company of Bite Group and Providence Equity Partners, a global premium asset management company. TV3 Group owns and operates the leading commercial free-to-air channels in all three Baltic countries, the largest DTH and OTT platforms, premium film and sport channels, as well as a portfolio of leading commercial radio channels.

TV3 Group’s brand portfolio:

Leading general and thematic TV channels: TV3, TV6, 3+, TV3 Life, TV3 Mini, TV8;

Go3, the largest OTT platform in the Baltics;

Home 3, one of the leading Pay TV service providers in the Baltics;

TV3 Sport and TV3 Film – leading premium sport and film channels in Baltics;

Radio stations: Star FM, Radio Volna and Power Hit Radio;

The largest AVOD video portal: TV3 Play;

News and entertainment portals: Skaties.lv, Uudised.ee, Buduaar.ee and TV3.lt.