Deputy commissioner Mark Tatum says NBA isn’t concerned about TV ratings decline
“These are things that not only are affecting us but every other sports league,” Tatum said
In an interview with Jabari Young of CNBC, NBA deputy commissioner Mark Tatum said the league isn’t concerned about the viewership decline.
Instead, he offered additional social media metrics to prove "tremendous interest" in the league and mentioned the billions of video views and more than 300 million YouTube views during the playoffs, which is up 63% from last year, he said.
Fonte: CNBC.