BCL digital platforms kept growing during last season

The Basketball Champions League continues to strengthen its position as one of the fastest growing leagues in Europe, mostly thanks to the growth of its digital assets.

There is much to savor from the 2019-20 Basketball Champions League. Despite the long break due to the COVID-19 pandemic, the competition gave the fans plenty of inspirational moments to discuss. In all, the fourth season registered a 10% increase of fans, more than 40 million video views and reached more than 255 million fans (+38%) through social media over the course of this season.

The Final Eight in Athens itself has generated a ton of excitement, triggering more than 5.5 million of video views, and reaching 27’000’000 fans.

Thaddus McFadden, Final Eight MVP with San Pablo Burgos, said: "The work that’s done on social is very great and very entertaining, everybody knows it’s a lot of work put into the social media as well, the special effects, highlights, the game stats, what you need to the know, updates etc.. I love the way the Champions League promote the league and players.. Me and my teammates always talk about this as well… and the fans always know what they need to know.. The league is very very competitive, many great historic teams and players.. Right now everybody is talking about the Basketball Champions League."

“We are extremely pleased to see the competition confirming its massive success on social media. At the end of the season, there are close to 2.4 million followers of the BCL on its various platforms. The digital output of the first four seasons is impressive, and we are proud of such an achievement,” said Patrick Comninos, the CEO of the Basketball Champions League.

The numbers of fans following the Basketball Champions League Facebook page impressively rose to 2.2 million thanks to various digital activation. Eventually, www.championsleague.basketball generated close to 3 million visits (16% increase) in the course of the 2019-20 campaign with fans eager to read features and interviews about star players. The Basketball Champions League Instagram platform alone rose by 42% compared to last season.